Understanding the basics

The key concepts of AI visibility: what GEO is, how it differs from SEO, the acronyms to untangle, and the line between optimizing and measuring.

What is GEO (Generative Engine Optimization)?

Understand what GEO is and what it's used for.

SEO vs GEO: do you have to choose?

Understand the difference between SEO and GEO and how to combine them.

GEO, AEO, AIO, LLMO: untangling the acronyms

Understand the acronyms of AI search optimization and stop confusing them.

Measuring vs optimizing your AI visibility: two different disciplines

Optimizing your visibility within AIs and measuring it are two distinct disciplines.

What is mAIr, and how does it differ from AI visibility tools?

Understand what mAIr is and what sets it apart from existing tracking tools.

Search optimization is no longer just Google: each AI has its own playing field

Understand how search optimization is fragmenting by AI, and that each one has its own sources.

What an AI knows from memory, and what it goes to fetch: two sources, two visibilities

Understand the difference between what an AI knows from memory (training) and what it goes to fetch on the web — and why a brand can be present in one and absent from the other.

Do AIs favor American brands? The weight of language and home market

The large AI models are trained on a massively English-language web. Understand how this gives American brands a memory advantage — and what it doesn't tell you.