Understanding visibility in AI
No jargon, no promises. Each guide answers a real question — and always separates the action (GEO) from the measurement (mAIr).
All guides
Each guide answers one precise question. Browse them by theme.
Understanding the basics
- What is GEO (Generative Engine Optimization)?
- SEO vs GEO: do you have to choose?
- GEO, AEO, AIO, LLMO: untangling the acronyms
- Measuring vs optimizing your AI visibility: two different disciplines
- What is mAIr, and how does it differ from AI visibility tools?
- Search optimization is no longer just Google: each AI has its own playing field
- What an AI knows from memory, and what it goes to fetch: two sources, two visibilities
- Do AIs favor American brands? The weight of language and home market
Measuring your market
- Hidden AI competitors: the ones models cite in your place
- What does ChatGPT recommend when you search without naming a brand?
- "X or Y": what AI answers when you're compared to a competitor
- When customers describe a need, does AI cite your product?
- On a broad question, at what point does AI think of you — and who does it cite before you?