AI gives generic advice: a loyalty program, a polished Google Business listing, some Instagram, an e-commerce site, local partnerships… Tips that are true for any business — and so for no one in particular.
mAIr · AI Visibility Measurement
Your decisions, on facts — not on guesswork.
Every day, executives and agencies ask an AI to help prepare their decisions. But it still needs reliable data to work from.
mAIr objectively measures what AI actually says about your brand, your market and your competitors. AI knows how to reason; mAIr gives it the facts.
Test my visibilityLIREN20262 free mAIr*
* Code to enter in your dashboard after signing up.
« How do I improve the visibility of my skincare product? »
WITHOUT MEASUREMENT
- Perfect the quality of your formulations.
- Communicate about your ingredients.
- Work on your SEO and customer reviews.
- Be active on social media.
Advice that's true for any brand — and so for no one in particular.
WITH A mAIr REPORT
According to the report, AI answers surface a precise vocabulary: skin type, hyaluronic acid, vitamin C, retinol, INCI. Aligning your content with these terms means speaking the language AI already measures in this market.
Most salient criterion98 %quality · web
Largest memory ↔ web gap−72 ptsprice
No brand stands out: AIs recommend by use and skin type. Most-cited voice in the conversation: the dermatologist (60 mentions).
Facts measured, dated and sealed — the strategy stays yours.
« Which plumber should I recommend in Aix-en-Provence? »
WITHOUT MEASUREMENT
- Polish your Google listing.
- Collect customer reviews.
- Display your certifications.
- Work on your local SEO.
No way to know whether AI cites you, or who it recommends instead of you.
WITH A mAIr REPORT
According to the report, your business appears in no answer from memory; your competitors, however, come out ahead of you on responsiveness, price and customer reviews.
Presence without web0 %
Presence with web search45 %
Share of voice: 4% among 52 plumbers cited. The most recommended appears in 68% of answers.
Illustrative example — representative figures, not from a sealed measurement.
« I need to get my store ready for Christmas — what should I highlight? »
WITHOUT MEASUREMENT
- Decorate your window display.
- Offer gift ideas by budget.
- Run promotions.
- Create a great in-store atmosphere.
Sound retail sense — but nothing on what AI actually highlights.
WITH A mAIr REPORT
According to the report, AIs highlight brain teasers and board games (8 mentions), 3D puzzles (7), Lego/Playmobil (6) and arts & crafts (6) — all aisles to feature at the store entrance.
Dominant criterion95 %price · budget shown first
What the toy must do+70 ptswith the web · 8% → 78%
Voice that shapes the conversation most: Asmodée (20 mentions), ahead of Science4you (17) and Lego (13).
Facts measured, dated and sealed — the strategy stays yours.
mAIr · AI Visibility Measurement
The only AI scanner that answers your strategic questions
AI already shapes what your customers think of you. LirenPrism precisely measures what it says about your brand — the dated fact to decide on, not an impression. That's the mAIr — Metrics of AI Responses.
AI visibility simulator: 4 real, anonymized sectors. Current tab — Artisan mills. With web search, one AI cites this brand 100% of the time. Without web search: 0%. AI knows nothing about it — it only finds it. 134 competitors fill the space it leaves empty.
scrollingMemory vs web search
Presence when AI answers from memory (model knowledge) versus when it searches the web (live). The gap reveals the web’s effect on visibility.
0%
0%
OpenAI0%
100%
Anthropic0%
60%
GoogleCompetitors discovered
AIs cite 134 competitors — here are the 10 most frequent.
Mill A
#4,8
Mill B
#5,2
Mill C
#5,5
Mill D
#5,9
Mill E
#6,1
Mill F
#6,4
Mill G
#6,7
Mill H
#6,9
Mill I
#7,2
Mill J
#7,5
Bar = citation frequency · No. = average rank in answers.
Artisan mills
With web search, one AI cites this brand 100% of the time. Without web search: 0%.
AI knows nothing about it — it only finds it. 134 competitors fill the space it leaves empty.
Real, anonymized measurements. We never disclose the named results of our clients or their competitors — only the AI providers are named.
In the past year, the share of people who use AI to decide on a purchase has risen from 9% to 53%. And more than 60% trust the answers it gives them.Sources: First Page Sage (2025), BCG (2025)
Do my customers find me when they ask an AI for advice?
Who does AI recommend instead of me?
What you'll finally be able to see
From blind spot to decision
Know whether you exist for AI
Do you show up when your customers ask it?
Find out who gets recommended instead of you
The competitors AI cites — but not you.
Understand how AI frames your market
Its criteria, its vocabulary — before your name even comes up.
Be able to prove it
To your management, to your client: a dated measurement you can stand behind.
The report isn't an end, it's raw material: you put it to work with your AI, your agency, your teams, to surface your own angles.
From measurement to your strategy
Three products, three questions — your brand, your market, your product. Each hands you a full report; here's what you can do with it.
Example: mAIr Insight
How do I grow my kitchen business?
AI reasons on real signals. It reads this market by use, not by brand: practicality 100%, aesthetics 100%, and a versatility present from memory (75%) but absent from the web (0%).
AI's dominant vocabulary:light colorscompact appliancesoptimize storagemultifunctional furniture
What an executive surfaced with their LLM: reposition the catalog around customer problems ("kitchen for a studio apartment", "space-saving") rather than model names; align product pages with AI's vocabulary; aim for a compact premium niche, where price and quality are absent from the conversation.
The real shift
Without the report
- Market
- Offer
- Sales
With the mAIr report
- How AI frames the market
- Measured (mAIr)
- Your decision
- Aligned offer
These angles are what an executive surfaced from the report, with their AI. mAIr provides the signals; the strategy is yours.
- 1Run your measurement
- 2Receive your report
- 3Put it to work with your LLM, your agency, your teams
- 4Make it your strategy
A fluctuating figure, or a fact to decide on?
Market tools announce millions of queries and a score that rises and falls — like a stock price. But millions of queries about what? From memory, or with web search? The difference is decisive: a large group rolling out an AI internally, with no web, will never see a brand that's only present on the web. mAIr asks the question that fits your company and separates what it says from memory from what it says when searching the web — the stable fact to decide on, not an index that fluctuates.
- 0 %vs100 %the same player: invisible from memory, everywhere once the web is consulted
- 134competitors cited instead of you in the span of a single question
- +60 ptsgap between what AI remembers from memory and what it says with the web
Others monitor. You attest.
Signature verified
Mechanism demonstration — exampleEvery mAIr measurement is frozen at the moment it's taken, then sealed so no one can alter it. A dated fact, not a screen you check.
It becomes verifiable by anyone — your management, your client, a third party — without going through us. AI visibility you can present as proof, not just consult.
Every measurement is cryptographically sealed (HMAC) and publicly verifiable.
Verify a measurementThe Observatory — proof in public
The LirenPrism advantages for agencies
mAIr Signal and mAIr Insight give you concrete figures — not estimates — to prove a need to your clients and resell it under your own white label.
SEO & web search agencies
Prove the need for AI search optimization
Show your client they're absent where it counts: "present on 4 queries out of 12, their competitor on 11" (example). A quantified, dated gap that justifies your work.
Marketing & communication agencies
Reveal the market that's escaping them
Show your client the story AI tells about their buyers' intentions — the criteria it highlights, and the ones where they don't appear. Proof that there's a market to win back.
Did you know?
What AI says about your brand almost entirely escapes you. A few facts most companies overlook.
Before searching for your brand, before reaching your site, your future customers are already asking AI what to buy. If it doesn't cite you at that moment, you don't exist in their decision.
Source: Exploding Topics / Semrush, 2026.
What does AI recommend in your market? — Insight →Each AI draws on different sources: ChatGPT relies on Bing, Claude on Brave, Google on its own index. Your search visibility is no longer one battlefield, but several.
Search fragmented by AI →In a real measurement, a brand was tracking 4 competitors. The AIs surfaced dozens — including names it had never heard of, but that its customers were seeing.
The hidden competitors →That's why a glance at ChatGPT is worthless as a measurement. Only a repeated measurement (n=20) says anything true — each rate is an observed fact, from a stable, sealed and verifiable protocol.
Are the measurements reliable? →Models evolve every day and change versions. What AI said about you last month isn't necessarily what it says today.
Visibility is never a given →In a real case, a brand went from 35% to 100% presence on that single setting — invisible to anyone who doesn't measure it.
Model knowledge vs live web →Acting without measurement is flying blind. We measure — neutral, dated, sealed. Acting is the agencies' job. The two are distinct.
Measure or optimize? →
More questions?
Find all the concrete answers — pricing, process, products, privacy — in our FAQ.
Leave equipped to act.
Every analysis hands you back the sealed report and a neutral, editable prompt — a base ready to use with your LLM, your agency, your teams. You're tied to no one: the data is yours, usable wherever you want. We measure and provide the raw material; what you do with it belongs to your strategy.
Try LirenPrism for free
Create your account and enter code LIREN2026 in your cart: 2 free credits, enough to run a first full audit of your AI visibility.